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Friday, September 23, 2011

HTC Rhyme Targets Women Who Like Charms

    Apparently, women want gadgets with gender-specific features. HTC is trying to cash in with that consumer mindset through its HTC Rhyme for Verizon. The Rhyme will run on Android 2.3 Gingerbread and will come with a 1GHz single-core processor and the latest HTC Sense 3.5. The handset features a 3.7-inch LCD WVGA touchscreen, a 5-megapixel rear-facing camera, a 0.3-megapixel front-facing camera for video chat, 4GB internal memory, 768MB of RAM, Bluetooth 3.0, and WiFi.

What would make this smartphone appealing to women? For one, the magenta-tinted phone comes with a little charm that is meant to hang out of the handbag and lights up to indicate they have missed a call. The HTC Rhyme also has a charging station with speakers for improved sound quality, HTC’s so-called “tangle-free” headphones, a Bluetooth headset, a wireless visor speaker for the car, and an arm band where the phone can be attached while working out.

The new phone has an enhanced camera app, which adds facial recognition, quick-burst shooting mode, and auto-upload features. Users can also preset a certain Facebook album to upload pics from their phone, which automatically sends any images taken from the Rhyme straight to that specific album.

Representatives of Verizon says the HTC Rhyme will be available beginning September 29 at Verizon’s online and physical stores, as well as at Target. This smartphhone for women will cost $199 with a two-year contract, along with the docking station, the charm, and the headset.

Source: TechCrunch

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